Information Collection and Use
Our Primary goals in collecting information are: to provide and improve services, features and content (together, the "Service"), to allow users to personalize their use of the Service, and to enable users to easily navigate and enjoy the Site.
When you purchase a product and/or complete a form on the Site we will ask you for personally identifiable information which is information about you that when on its own or in combination with other variables can be used to contact or identify you ("Personal Information"). Personal Information includes, but is not limited to, your name, email address, postal address, and credit card information. We use your Personal Information to provide the Service and administer your inquiries.
We also collect the non-personally identifiable information that you provide (e.g., without limitation zip code and individual preferences) ("Aggregate Demographic Information"). Certain pieces of your information (for example, your zip code) are considered a part of your Personal Information when they are combined with other information (for example, your street address) in a way that enables you to be identified but the same pieces of information are considered part of your Aggregate Demographic Information when taken alone or combined with non-identifying information (for example, your viewing preferences). We may combine your Personal Information with this Aggregate Demographic Information and with aggregate information collected from other Site visitors to attempt to provide you with a better experience and improve the quality and value of the Service.
Log Data: When you visit the Site our servers automatically record information that your browser sends whenever you visit a website ("Log Data"). This log data may include information such as your IP address, browser type or the domain from which you are visiting. For most users accessing the Internet from an Internet service provider (or "ISP"), the IP address will be different every time you log on. Except in the instances described herein, we do not use this information to identify you personally. We use it to monitor use of the Site and the Service and for the Site's technical administration.
Like many websites, we use "cookies" to collect information. A cookie is a small data file that we transfer to your computer's hard disk for record-keeping purposes. Third party advertisers on the Site may place or read cookies on your browser. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit.