Standard card size is defined as 3.370 inches wide and 2.125 inches high/long. The thickness is 0.030 inches. This is the size that is commonly referred to as CR80 and encompasses all financial cards and most other common cards.
CD and DVD ROM
E-Mail (compress the ﬁle)
Images and Photos:
Must be at least 300 dpi (we will accept up to 2400 dpi). Anything less may result in poor quality. Save as CMYK PHOTOSHOP, TIFF or EPS format (in layers if possible).
All supported images should be “linked” rather than “embedded” so needed adjustments can be made. Send the links ﬁles at the time artwork is submitted.
Acrobat PDF ﬁles often need to be edited, which necessitates having the original created document (the ﬁle would be created in). For example if the original document was created in Illustrator or Photoshop, it is more eﬃcient to edited those ﬁles rather than a PDF.
If a PDF is the only providing artwork, PDF ﬁles need to be vector output or high resolution.
Include all type fonts (screen and printer fonts) when you send the job. Or convert all type in the document to outlines (note that converting type to outlines the document type uneditable.)
Text should be editable built in one of the above programs or text that has been converted to outlines. Please avoid providing text as raster images unless special eﬀects are being used (note that converting the type to outline means the document will then not be able to be edited).
A vector ﬁle is composed of points and lines. This type of rendering style produces a much cleaner image with a much smaller ﬁle size. This is a good ﬁle type for logos and trademarks. Some popular software programs that produce vector ﬁles are MacoMedia FreeHand, and Adobe Illustrator.
Raster ﬁles are composed of pixels, or small colored squares. This is the ﬁle type most digital photography is composed of. Vector ﬁles are not capable of producing the generous number of colors that help to create depth and shading. A popular software program for producing raster ﬁles is Adobe Photoshop.
A little about type in Photoshop
Photoshop is a wonderful program that in the last few years has expanded the capabilities of the designer tremendously. But it is not the place to set type. When working with type the objective is to have clear crisp letters that the audience will be able to easily read. Unfortunately Photoshop is incapable of producing this kind of lettering. The only exception to this should be when you are applying eﬀects to DISPLAY type in Photoshop, it too is rendered IN those, such as bevelling, embossing, inner glows etc. These eﬀects should not be applied to regular body copy.